Pyeongyang Naengmyeon is made of only one wish.Seogwanmyeonog is born with our style and the mindset towards customers.


Seogwanmyeonog Shinsegae Main Store
The Seogwan landscape, moved to the 14th floor
Naver Map
KakaoMap
Google MapsOn the 14th floor of The Estate at Shinsegae Main Store, the room takes its motif from the houses of the Seogwan region. Sit in the hall or a private room and the view of Seoul settles beside your table.
A seat to step away from the rush of the city and the store, and to eat facing the view. So that a meal between errands can also be an unhurried hour, we brought the mood of Seogwan here.
Read: the story behind the name SeogwanFrom clear Pyeongyang Naengmyeon to Eobokjaengban and Hanwoo Bulgogi. Whichever branch you visit, the table is the same.

Pyeongyang Naengmyeon
Buckwheat 100% fresh noodle and cold soup with Seogwan's signature garnish

Eobokjaengban
A hearty hot pot of prime Hanwoo cuts and vegetables, a home dish of Pyeongyang

Hanwoo Bulgogi
Grilled over a gentle flame with the sweetness held back, so the beef's own flavour leads
14th floor, The Estate, Shinsegae Department Store Main Branch, 63 Sogong-ro, Jung-gu, Seoul. Closed when the department store is closed. Department store parking is available.
Reservations are welcome.
Leave the date and the number of guests.
We will prepare a seat that suits your party.
Reserve on NaverGyodae Main Branch
Where the everyday settles, Gyodae Main Branch
View detailsHongdae Branch
A stop along the walk, Hongdae Branch
View detailsSamseong Branch
Where a glass comes first, Samseong Branch
View details